The Program’s Vision

The overall aim of our project is to provide a platform for research, outreach, and education to develop the integrated use of plant physiological tools and diagnostic protocols to increase the resilience of the overall strawberry supply chain in the US. To our knowledge, no such platform exists currently.

We propose to design and integrate services and protocols centered on the investigation and the use of precise propagation techniques (Precise Indoor Propagation (PIP)), fertigation, substrate use and diagnostic tools, specifically developed to optimize strawberry propagation and applicable to a broad spectrum of stakeholders.

The Main Outcomes

We have applied for a nationwide USDA SCRI project with the main outcome of the development of cost-effective strawberry propagation protocols and technology, leading to increase propagation resilience and efficiency, and to reduced disease incidences in strawberry production fields. This includes the development of state-of-the-art solutions for the

flexible and efficient propagation of clean strawberry material. We will develop optimized environmental and nutrition protocols for a range of fruiting types; furthermore, we will develop yield prediction protocols and services, pest management recommendations for PIP systems, and detailed cost-return models for nursery operations and PIP systems.

Mark Hoffmann

Who Are We

See Our Team

NC strawberries just harvested from the field

Strawberry Capacity

See What’s Possible

A bowl of strawberries

Grant Proposal

See Our Vision

News and Updates

Peter NItzsche

Our Partners

See how and why industry professionals and landgrant universities have collaborated in this unified objective